CI

Right Time, Right Technology

Our CI visually embodies our core philosophy, “Right Time, Right Technology.”
Rather than exaggeration, it emphasizes efficiency; rather than words, real substance; and rather than trends, true expertise. Through this refined visual language, we clearly express our reliability and practicality as a company that delivers the most appropriate solutions at the moment our customers need them.

Intro

CI Introduction

Hantle’s new CI reflects the company’s technological identity and operational philosophy.
Through balanced linear structures and geometric forms, it conveys stability, reliability, and a commitment to systematic operations, data-driven decisions, and consistent quality.

Logo Types

  • Primary Logo

    Hantle System
  • Secondary Logo

    Hantle System

Signature Types

  • Tagline Lock-Up

    Hantle System
  • Tagline Lock-Up

    Hantle System
Design Elements

Components

Hantle System
  • Precision

    Engineered Alignment

    Perfect straight lines and a balanced structure define the Hantle logo.
    It first speaks to our belief in “error-free technology.” The precisely interlocking forms symbolize the accuracy and precision embedded in every system we build.

  • Focus

    Dynamic Rolling Curve

    A line that connects the flow of technology.
    The orange curve of the “T” symbolizes the smooth rotation of paper as it moves over the rollers. This detail visually captures the flow of key processes, emphasizing Hantle’s focus on precision and concentrated technological expertise.

  • Integrity

    Unified Geometry

    A solid sense of unity formed through geometric composition.
    The uniform thickness and clean, uncluttered structure visually define the consistent quality and reliability that Hantle promises. They represent a corporate foundation that remains unwavering in any environment.

Spacing Guide

Grid & Clear Space Guidelines

The Hantle logo is built on a precise grid structure that ensures balance and consistency.
In addition, a defined clear space around the logo guarantees clear visibility and recognition in any environment.

  • Grid

    Hantle System
  • Clear Space

    Hantle System
Color System

Color System

The Hantle color system consists of Blue, symbolizing accuracy, and Orange, representing the energy of its core processes.
The contrast between these two colors reinforces the brand's technological focus and creates a clear, distinctive identity.

  • Main Color

    • HANTLE Precision BLUE

      Pantone 2758 C CMYK 100/69/0/62 RGB 0/30/97 #001E61
    • HANTLE FOCUS Orange

      Pantone 151 C CMYK 0/49/100/0 RGB 255/130/0 #FF8200
  • Sub Color

    • HANTLE TECH GRAY

      Pantone 4139 C CMYK 26/16/0/58 RGB 79/90/107 #4F5A6B